Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Vojtěch Matoušek

Digital content analyst, CZECH NEWS CENTER



Vojtěch Matoušek leads a content analytics team at the Czech News Center media house. He works with his colleagues from the Business Intelligence department on the preparation, coordination and creation of content-transformation strategies for individual newsrooms and related departments. Extensive strategic analysis and good knowledge of the media market, including data driven decision-making, are a solid basis for him in this work.

Lecture topic

How we try to reorient traditional print publishing to a comprehensive data driven approach

The business intelligence team at the Czech News Center now forms a key pillar of the vision aiming at transforming the media house from a content leader to the position of the most advanced technology player, which sets new trends. In other words, the BI team is helping to reorient traditional publishing to a comprehensive data-driven approach to management and technology. What has been done so far in this mission, what has surprised us and where have we encountered insurmountable limits?