Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Tomáš Cibor

Head of Strategy & Analytics, Boomerang Communication



After several years of experience in communication, especially in the field of the digital, Tomáš joined the management of the strategic analysis team at Boomerang Communication. In his portfolio he works for brands such as Radegast, Czech Railways, Burger King, ŠKODA Auto and LMC. For some of them, he also contributed to the Effie award.

Lecture topic

BoomLab 2.0: Everything You Need to Know for an Efficient Content Strategy

“The success of a campaign, long-term brand strategy or content marketing depends on perfect knowledge of the target group. Introducing the new year of BoomLab 2.0 research. He scanned the Czechs and Moravians through and found out about them what they may not know. How they watch the media, who attracts them in them, how they spend their free time and what is important to them in life. Don’t shoot from the side, the data is here for you. ”