Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Timo Lumme

Television & Marketing Director, International Olympic Committee, Switzerland



As Managing Director, Timo is responsible for the sale of all broadcast rights to the Olympic Games, the negotiation and sale of Worldwide Olympic Partnerships as well as the management of the IOC’s global sponsorship programme known as TOP.

Timo joined the IOC in 2004 from ESPN where he worked as Vice President Europe, Middle East and Africa (EMEA) since 2001. He combines a strong background in the worlds of marketing and broadcast with Olympic Games experience. He started his career in 1988 with the International Management Group (IMG) where he held marketing and management positions in London, Paris and Milan. Specific Olympic Games work includes the 1992 Albertville and 1994 Lillehammer Olympic Winter Game. 

Lecture topic

The Enduring Appeal of the Olympic Commercial Partnerships in a Rapidly Evolving Corporate and Media Landscape

The Olympic rings is one of the world’s most recognisable brands. How do the IOC, the Olympic Games organisers and the IOC’s commercial partners work together to continue to maintain and grow the appeal and relevance of the Olympic brand in this digital age. How do we “embrace and lead the change”. And what insights can the business and marketing worlds learn from how the IOC works with some of the world’s leading companies to bring the partnerships to life, to promote the Olympic values globally and to generate revenue that supports sport around the world.