Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Tereza Šimečková

Managing Director, Nielsen Admosphere



Co-founder and co-owner and chairman of the board of Nielsen Admosphere. She is responsible for media research, measurements and projects in the Czech Republic, Slovakia, Bulgaria and under license in Armenia. She co-authored the book Marketing Research. At Forum Media she will perform at Effie stage alongside Hana Friedlaenderová.

Lecture topic

Effectiveness of advertising campaigns in the digital environment

Efficiency not only in the digital environment is solved by the client, media agencies and the media. Hana and Tereza, as experienced researchers, will show various variants of independent measurement of the effectiveness of online advertising across the entire Internet environment and the outputs from them. They will demonstrate on specific examples what questions the contracting authorities ask and what answers they receive.