Sigal has been the creative force behind most successful campaigns of McCann Tel Aviv, for both local and global brands, including the Ikea ThisAbles campaign, which, in 2019, brought McCann Tel Aviv a Cannes Lions Grand Prix, on top of many Gold and Silver Lions. She began her career as an art director at TBWA and then in McCann Tel Aviv, rapidly climbing to CD and VP Creative positions, now holding the CCO position. Among the brands she has led creatively are Honda, Volvo, Ikea, Nestle, Yes TV, Leumi Bank, Yoplait, El Al airlines and many more. Sigal has a major role in keeping McCann’s dominance as Israel’s leading agency for over 20 years, winning countless awards in all major local, regional and global creative shows: Cannes lions (inlcuding Grand Prix in 2019), One Show, D&AD, Clio, EPICA, LIA, Eurobest or Golden Drum. Still, she feels that her biggest accomplishment was having 3 children at the age of 40. At Forum Media she will perform alongside Adrian Botan.