1 day / 3 stages 20+ speakers

11 November
Marketing Director, Plzeňský Prazdroj, CZ

Roman Trzaskalik

Worked at manager positions in Europe, Africa and Middle East.

On examples of Pilsner Urquell brewery, Roman wants to demonstrate how in a triangle of “brand territory“, “relevance for people“ and “interesting point of view“ tools of PR and advetising clash and diffuse into each other. 



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