Forum Media 2021
PRAGUE

1 day / 3 stages
40+ speakers

11 November

Roman Trzaskalik

Marketing Director, Plzeňský Prazdroj


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Worked at manager positions in Europe, Africa and Middle East.


Lecture topic

Brand triangle


Using examples from Plzeňský Prazdroj, he wants to show how in the triangle “brand territory”, “relevance for people” and “interesting point ‑ of ‑ view” the tools of advertising and PR collide and intertwine and how they can work together effectively for the benefit of the brand.