PRAHA

1 day / 3 stages 20+ speakers

11 November
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Marketing Director, Plzeňský Prazdroj, CZ

Roman Trzaskalik

Worked at manager positions in Europe, Africa and Middle East.

On examples of Pilsner Urquell brewery, Roman wants to demonstrate how in a triangle of “brand territory“, “relevance for people“ and “interesting point of view“ tools of PR and advetising clash and diffuse into each other. 




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