Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Rich Leigh

Founder, Radioactive PR, UK



An experienced professional and influencer – recently named the most influential PR person on Twitter – who once lost a bet and legally changed his name to ‘Mr Public Relations’.

In his bestselling book „The Myths of PR“ he deals with “all the popular misled opinions“ on PR. It does not stop in theory: Rich shows that it is possible to successfully digitally measure efficiency of PR campaigns with no need to compromise with AVE.

Lecture topic

PR Myths and the Reality: How to Efficiently Measure Your PR Results