Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Michal Tichý

Business Development Manager, BigMedia



He combined his professional life with outdoor advertising. He has been working in various positions at BigMedia, which is the market leader in OOH, for 11 years.

Topic lecture

Out-Of-Home 4.0

Digitization, automation and data are a ubiquitous reality, which is also reflected in outdoor advertising.

The planning of OOH campaigns and their creative solutions is based on new technologies. What was previously only possible in the online space is being moved to the outdoor environment.