The head of the largest media house in Slovakia has been in the industry for almost twenty years. He led the Radio Okey, later the online unit Zoznam.sk and also headed the digital agency Digita.sk. Since 2017, he has managed more than 25 media brands in print and online, including the most read and most visited Slovak media, focused on society, business and hobbies, or regional titles such as Plus 1 Day, Plus 7 Days, Health, Trend or Záhrádkář a Új Yes. It will show the real course of the digital transformation of the publishing business on sharp data from the market. Is it really as bad with traditional media as they claim?