Some of the big advertising sites used his copywriting skills as he texted campaigns for Diesel or MTV. What is more, Mark is an author of seven popularising books about brands, advertising and marketing including publications such as Media Monoliths: How Great Media Brands Thrive and Survive, which describes models of prosperity and survival of great media houses in quickly changing world. Lastly, he is Head of Epica awards, the single creative competition judged by journalist from the industry.
In the past two decades the traditional press has gone through a violent transition. Thanks to the internet and the rise of social media, newspapers and magazines have lost revenue and readers in catastrophic quantities. We all know this. But which legacy media brands are thriving and surviving? Who’s behind the elite group of “indie” magazines? With practical cases alongside anecdotes from his 30 year career as a journalist – from print to digital – Mark Tungate examines the past, present and future of the press.