Forum Media 2021

1 day / 3 stages
40+ speakers

11 November

Jiří Udatný

Data & Analytics Director, GroupM Czech Republic



Jiří is responsible for creating and implementing the overall strategy of the GroupM agencies in the field of data analytics, identifying new business opportunities and developing data-oriented products. He leads a team of approximately 25 analysts, researchers and developers who deal with measuring the impact and effectiveness of marketing communication, reporting and data visualization, marketing research or managing their own technology platforms. He is a member of the methodological commission of the ATO (Association of Television Organizations) and regularly lectures at the University of Economics.

Lecture topic

Eliminating OOH from the media mix… Rational decision or lost opportunity?

Outdoor advertising has become the most significant victim of the coronavirus crisis in the media segment, and this effect persists today. Online and television in particular are at the forefront of the interest of advertisers. But is this situation justified? Does outdoor still have a meaningful place in an effective media mix? Can it successfully compete with or even surpass online advertising? An unconventional case study will answer these and other questions, and we will share the results with you.