1 day / 3 stages 20+ speakers

11 November
Senior Research & Insights Manager, Nielsen Admosphere, CZ

Hana Friedlaenderová

She is a co-author of several books writing on topics such as “Like Czechs in the begining of millenium“, “Czech children and adolescents as readers 2017“ or “Marketing research“

At Forum Media she will perform at Effie stage alongside Tereza Šimečková.

Lecture topic

Effectivity of advertising campaigns in digital landscape

Effectivity not only in digital landscape is what almost every taskmaker, media agency or media deals with. Tereza and Hana will show various actual ways of solutions, independent online advertising efficiency measurements across the whole internet landscape and results from them. On examples of case studies they will present which questions taskmakers ask and which answers they recieve.



Follow Hana