Forum Media 2021
PRAGUE

1 day / 3 stages
40+ speakers

11 November

Hana Friedlaenderová

Senior Research & Insights Manager, Nielsen Admosphere


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Make

Connection



She is the co-author of several books on this topic of research in the field of media, new technologies and lifestyle such as Czechs on the threshold of the new millennium, Czech children and youth as readers of 2017 or Marketing research.

At Forum Media she will perform at Effie stage alongside Tereza Šimečková.


Lecture topic

Effectiveness of advertising campaigns in the digital environment


Efficiency not only in the digital environment is solved by the client, media agencies and the media. Hana and Tereza, as experienced researchers, will show various variants of independent measurement of the effectiveness of online advertising across the entire Internet environment and the outputs from them. They will demonstrate on specific examples what questions the contracting authorities ask and what answers they receive.