Forum Media 2021
PRAGUE

1 day / 3 stages
40+ speakers

11. November

Adrian Botan

Chief Creative Officer, McCann Europe


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Having lived his first 20 years behind the Iron Curtain has equipped Adrian with a relentless challenger spirit and a capacity for resilience. Under Botan’s tenure the network has achieved multiple milestones in creativity over the past five years, including the 2019 European Network of the Year by the Cannes Lions Festival of Advertising, Campaign Magazine’s Agency Network of the Year in Europe, 2018 and 2019. In 2019 Adrian was also named EMEA Creative Person of the Year by Campaign UK magazine.

During his earlier tenure, as Central East Europe and McCann Bucharest CCO he helped turn around the region, winning a consistent number of accolades in the Clios, One Show, D&AD, a double Cannes Grand Prix and Titanium. Adrian is currently living in London where he is missing the invigorating Eastern European challenges and the proper passing of the seasons. At Forum Media he will perform alongside Sigal Abudy Weber.


Téma přednášky

ThisAbles Enabled : Campaign Aftermath in Times of Covid


Authors of famous ThisAbles campaign for IKEA from McCann Israel will talk about their winning work in light of current pandemic and Israel’s response to it. Be prepared for a big surprise at the end of their talk.

ThisAbles project was created to enable people with special needs to enjoy the quality of life provided by IKEA products. It won multiple prestigious awards including Cannes Lions Grand Prix and is regarded as one of the most original and successful campaigns promoting activities for disadvantaged people in the history of advertising.