FORUM MEDIA 2021

The world’s business and communication elite in Prague

Prague 11.11. 2021
Tickets

Why attend Forum Media?

The media world will never be the same again and the ones who postponed digital transformation so far fell down the hole or perished.

The common ground for most of this year’s lectures wasn’t hard to find. A long stoppage of basically everything caused by the reaction to covid-19 pandemic not only meant turning business and marketing plans on it’s head but also a major change in a way how people obtain information and how they work with it. Marketers from around the world aswell as captains of great media institutions will share their experiences and visions with you.

For the first time ever the organisers of FORUM MEDIA connected the event with Association of public relations (APRA) and Association of communication agencies (AKA) and brought the best of Effie and PR Summit to FORUM MEDIA. Do not miss professionals presenting unique case studies and valuable data! EFFIE STAGE full of data and inspiration awaits you: a separate stage focused on effectivity of marketing communication, case studies, campaign and research reflection and PR SUMMIT STAGE: creative lectures from field of PR that will reveal how to use public relations successfully, get attention and gain influence in an ever-changing world.



Participants

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21st conference

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Our guests

Speakers

The elite of business and communication in Prague. Who can you look forward to?
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Michael

Conrad

Ex-Vice Chairman Chief Creative Officer, Leo Burnett Worldwide, Switzerland

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Adrian

Botan

Chief Creative Officer, McCann Europe

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Sigal Abudy

Weber

Chief Creative Officer, McCann Israel

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Timo

Lumme

Television & Marketing Director at International Olympic Committee, Switzerland


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Juan

Señor

President, Innovation Media Consulting, UK

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Mark

Tungate

Journalist, Author, Editorial Director of the Epica Awards, France

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Emily

Peet

Director of Research & Design at Rockland Dutton Research & Consulting, USA

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Rich

Leigh

Founder Radioactive PR, UK


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Farid

Chehab

Honorary Chairman, Leo Burnett, Libanon

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Samir

Ljuma

Film Cinematographer, Macedonia

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Ben

Guerin

Founder Topham Guerin, New Zealand

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Matt

Stearns

Senior Vice President & Head of External Communications, UnitedHealth Group, USA


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Michal

Teplica

CEO, News and Media Holding a.s, Slovakia

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Petr

Dvořák

General Director, Czech television (CT)

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Lenka

Černá

CEO & Vice Chairman of the Board at Economia

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Alexander

Wrabetz

Director General, ORF, Austria


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Sara

Polak

Founder, Startup Disrupt, Anthropologica, Gains4Brains

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Tereza

Šimečková

Director at Nielsen Admosphere

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Federico Giorgo

Marrano

Director, Confectionery Division, Nestlé Czechia and Slovakia

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Roman

Trzaskalik

Marketing Director, Plzeňský Prazdroj


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Tomáš

Vondráček

CEO, WMC/Grey

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Milan

Šemelák

Practitioner, CreateValue. Provocateur, Unicorn Attacks

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Martina

Lovětínská

Marketing Manager, Coca-Cola HBC Czech & Slovakia

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Pavel

Turek

Founder, Automobilist


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Joseph Ali

Tehranian

ADD / Partner, Renegãdz

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Antonín

Milata

CEO, Renegãdz

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Michaela

Raková

Head of Strategy & Analytics, Boomerang Communication

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Martin

Vymětal

New Business Director, Boomerang Communication


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Hana

Friedlaender

Senior Research & Insights Manager, Nielsen Admosphere

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Michal

Chour

President AmCham, general director at Alcron Hotel

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Jiří

Udatný

Data & Analytics Director, GroupM Czech Republic

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Jiří

Matoušek

Executive director at Czech Insurance Association


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Michal

Tichý

Business Development Manager, BigMedia

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Tereza

Tereza

Báčová

Media & New Business Director at Mediaplus Czech Republic

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Jakub

Šiler

Head of Business Intelligence, CZECH NEWS CENTER, a.s.

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Vojtěch

Matoušek

Digital content analyst, CZECH NEWS CENTER a.s.


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Lucia

Štefánková

Director, Nadace Tipsport

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Zomri

Media company, SK

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Iniciativa

Milada 70

Civic Association, CZ

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Petr

Pavel

Former chief of general staff of the Czech army

Programme




11.11. 2021

Forum Media


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Michael Conrad

Thought Provoking Communication

Ex-Vice Chairman Chief Creative Officer, Leo Burnett Worldwide, Switzerland

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Adrian Botan

ThisAbles Enabled: Campaign Aftermath in Times of Covid

Chief Creative Officer, McCann Europe

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Sigal Abudy Weber
Chief Creative Officer, McCann Israel

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Alexander Wrabetz
Director General, ORF, Austria

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Farid Chehab
Honorary Chairman, Leo Burnett, Libanon

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Mark Tungate

From Media Monoliths to Survivors

Journalist, Author, Editorial Director of the Epica Awards, France

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Timo Lumme

The Enduring Appeal of the Olympic Commercial Partnerships in a Rapidly Evolving Corporate and Media Landscape

Television & Marketing Director at International Olympic Committee, Switzerland

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Juan Señor

Why Fake News Will Save Democracy

President, Innovation Media, UK

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Petr Dvořák

Dokázaly televize pochopit nové potřeby diváků a nabídnout jim své služby?

General Director, Czech television (CT)

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Michal Teplica
CEO, News & Media Holding, Slovakia

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Lenka Černá
CEO & Vice Chairman of the Board at Economia

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Michal Chour

What must travel industry do in distant marketing to have a chance to survive the pandemic?

President AmCham, general director at Alcron Hotel

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Milan Šemelák
Practitioner, CreateValue. Provocateur, Unicorn Attacks

11.11. 2021

Special guests

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Petr Pavel

How dangerous of a weapon information is?

Former chief of general staff of the Czech army

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Zomri

Zomri like a lovebrand

Influencers, Slovakia
11.11. 2021

PR Summit


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Rich Leigh

PR Myths and the Reality: How to Efficiently Measure Your PR Results

Founder, Radioactive PR, UK

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Emily Peet

Catch the Audience, Not the Virus. Barcelona Principles Refresh in Visually Impactful Communication

Director of Research & Design, Rockland Dutton Research & Consulting, USA

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Samir Ljuma

How to Sell Lies: A True Story

Film Cinematographer, Macedonia

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Ben Guerin

Data-Driven Politics: How our Understanding of Digital Technologies Changes the Political Landscape

Founder TophamGuerin, New Zealand

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Sara Polak

Artificially Intelligent: Role of Technology in Politics and the Creation of the State

Founder, Startup Disrupt, Anthropologica, Gains4Brains

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Matt Stearns
Senior Vice President & Head of External Communications, UnitedHealth Group, USA

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Tomáš Vondráček
CEO, WMC/Grey

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Iniciative Milada 70

Murdered by the communists

Civic association, CZ

11.11. 2021

Effie Stage


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Tereza Šimečková

Effectivity of advertising campaigns in digital landscape

Director at Nielsen Admosphere
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Hana Friedlaenderová
Senior Research & Insights Manager, Nielsen Admosphere

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Martin Vymětal

BoomLab 2.0: everything you need to know for an effective content strategy

New Business Director, Boomerang Communication

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Michaela Raková
Head of Strategy&Analytics, Boomerang Communication

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Roman Trzaskalik

How in a triangle of “brand territory“, “relevance for people“ and “interesting point of view“ tools of PR and advetising clash and diffuse into each other

Marketing Director, Plzeňský Prazdroj

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Martina Lovětínská

Hard hit HoReCa segment, about restart and support of it.

Marketing Manager, Coca-Cola HBC Czech & Slovakia

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Federico Giorgio Marrano

Is it possible to recreate Orion in such a way that the brand moves into the premium segment in consumers‘ minds and becomes a relevant brand of the present?

Director, Confectionery Division, Nestlé Czechia and Slovakia

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Pavel Turek

Art print from Automobilist is worldly known

Founder, Automobilist

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Jan Matoušek
Executive director at Czech Insurance Association

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Lucia Štefánková

From planting tickets to planting the future

Director, Nadace Tipsport

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Michal Tichý

Out-Of-Home 4.0

Business Development Manager, BigMedia

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Joseph Ali Tehranian
ADD / Partner, Renegãdz
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Antonín Milata
CEO, Renegãdz

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Tereza
Tereza Báčová
Director of Business Development & Media Communication, Mediaplus Czech Republic

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Jakub Šiler

How we try to reorient traditional print publishing to a comprehensive data driven approach

Head of Business Intelligence, CZECH NEWS CENTER, a.s.
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Vojtěch Matoušek
Digital content analyst, CZECH NEWS CENTER a.s.

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Jiří Udatný

Modeling of communication campaigns : Ultimate Effectivity Prove

Data & Analytics Director, GroupM Czech Republic

FORUM MEDIA 2021

Tickets

Prices do not include VAT

FOR INDIVIDUALS

10500

Standard Rate
  • 1x entrance fee
  • Conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break + Lunch menu
BOOK NOW

Price on request
FOR GROUPS

3+ persons

Corporate rate
  • 3+ persons
  • Conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break + Lunch menu
CALL US +420 735 707 420

Obchodní podmínky  / The listed prices do not include VAT

Organizers:


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Co-organizers:


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Partners:


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Media partners:

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Organizer

Forum Media s.r.o.
Františka Křížka 1, Prague 7, 170 00
phone: +420 735 707 420 / email: info@forummedia.cz

Conference venue

O2 universum, Českomoravská 17 Praha 9 – Libeň 190 00

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    2019

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    2018

    DOX Prague