FORUM MEDIA 2020

The world’s business and communication elite in Prague

Prague 12.5.2021



FORUM MEDIA 2020

3 stages / PR Summit / Effie Stage

Prague 12.5.2021


:hrs:min:sec

The new date of the conference

12.5.2021

Why attend Forum Media?

The media world will never be the same again and the ones who postponed digital transformation so far fell down the hole or perished.

The common ground for most of this year’s lectures wasn’t hard to find. A long stoppage of basically everything caused by the reaction to covid-19 pandemic not only meant turning business and marketing plans on it’s head but also a major change in a way how people obtain information and how they work with it. Marketers from around the world aswell as captains of great media institutions will share their experiences and visions with you.

For the first time ever the organisers of FORUM MEDIA connected the event with Association of public relations (APRA) and Association of communication agencies (AKA) and brought the best of Effie and PR Summit to FORUM MEDIA. Do not miss professionals presenting unique case studies and valuable data! EFFIE STAGE FULL OF DATA AND INSPIRATION awaits you: a separate stage focused on effectivity of marketing communication, case studies, campaign and research reflection and PR SUMMIT STAGE: creative lectures from field of PR that will reveal how to use public relations successfully, get attention and gain influence in an ever-changing world.



Participants

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Speakers

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Stages

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21st conference

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Who will you meet at FORUM MEDIA?

This year we will bring tens of first class international speakers to Prague as well as interesting figures of czech marketing and media industry. Only at FORUM MEDIA will you meet general Petr Pavel, filmmaker Samir Ljuma, psychologist Sam Tatam, courageous Zomri.sk and many more guests, who will all broaden your mind. Keep an eye on the programme!

No less inspiring for us all shall meeting colleagues from the field of commercial communication, their bosses, specialists in communication, representatives of PR and creative agencies, brand managers and other marketing specialists be. Despite current situation, none of them will miss out on the option of live lectures and personal conversation. This year’s FORUM MEDIA simply can not be missed!


Health a number one priority!

We are fully aware of current health risks and we want FORUM MEDIA to become an example of a demanding and program-rich event that can be realized in stricter conditions.

During the conference we will ensure a maximally safe environment for all attendees and speakers. We closely monitor all valid hygienic measures and we are preparing for them. This means for example a supply of face masks to all guests, limited number of attendees, multiple registration points at the entrance or body temperature measurement. Furthermore a continuous desinfection of the venue, protection shields supply for speakers, ensured spacing between chairs in halls, frequent ventilation, plenty of desinfection stations or packed and served catering. Should you be unable to attend physically despite all the measures taken, due to health or other circumstances, we prepared an option to watch the full event online. We will continuously inform you of the online option at the webpage of the conference forummedia.cz.

Program




12.5.2021

Stage Forum Media


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Simon Cook

Covid Lions

CEO, Cannes Lions, UK

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Sam Tatam

Behavioral Approach in Real Campaigns: What Works, What Doesn’t for the Commercial Companies, NGOs and the Public Sector

Head of Behavioural Science, Ogilvy Consulting, UK

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John Mescall

Dumbest Ways to Die

McCann Worldgroup’s Global Creative Community ,USA

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Mark Tungate

From Media Monoliths to Survivors

Journalist, Author, Editorial Director of the Epica Awards, France

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Christian Voigt

The Enduring Appeal of the Olympic Commercial Partnerships in a Rapidly Evolving Corporate and Media Landscape

Vice President for Marketing Development, International Olympic Committee, Switzerland

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Juan Señor

Why Fake News has Saved Journalism – and What It Means for Brands and Consumers

President, Innovation Media, UK

https://www.forummedia.cz/wp-content/uploads/2020/09/Petr-Dvorak-160x160.jpg
Petr Dvořák, generální ředitel ČT, Česká televize, média, Praha, 28. 4. 2017
Petr Dvořák
General Director, Czech television (CT), CZ

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Michal Teplica
CEO, News & Media Holding, SK

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Lenka Černá
Vice Chairman Of The Board at Economia, CZ

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Omar Mahmoud

Guns and Toilet Paper: Communication Insights from the Crisis

Chief of Market Knowledge, UNICEF, Switzerland

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Michal Chour

What must travel industry do in distant marketing to have a chance to survive the pandemic?

President AmCham, CZ

12.5.2021

PR Summit


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Rich Leigh

PR Myths and the Reality: How to Efficiently Measure Your PR Results

Founder Radioactive PR, UK

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Emily Peet

Catch the Audience, Not the Virus. Barcelona Principles Refresh in Visually Impactful Communication

Head of Behavioural Science, Ogilvy Consulting, UK

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Samir Ljuma

How to Sell Lies: A True Story

Film cinematographer, Macedonia

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Ben Guerin

Data-Driven Politics: How our Understanding of Digital Technologies Changes the Political Landscape

Founder TophamGuerin, New Zealand

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Sara Polak

Artificially Intelligent – Role of Technology in Politics and the Creation of the State

Founder, Startup Disrupt, Anthropologica, Gains4Brains, CZ

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Tomáš Vondráček
CEO, WMC/Grey, CZ

12.5.2021

Special guests


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Petr Pavel

How dangerous of a weapon information is?

Former chief of general staff of the Czech army, CZ

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Zomri
Influencers, SK

12.5.2021

Effie Stage


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Tereza
Tereza Báčová

Quick vs. slow effectivity

MediaPlus Prague, CZ

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Jiří Udatný

Modeling of communication campaigns – „Ultimate Effectivity Prove“

GroupM, CZ

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Tereza Šimečková
Nielsen Admosphere, CZ
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Hana Friedlaenderová

Effectivity of advertising campaigns in digital landscape

Nielsen Admosphere, CZ

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Michaela Raková
Boomerang Communication, CZ
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Martin Vymětal

BoomLab 2.0 – everything you need to know for an effective content strategy

Boomerang Communication, CZ

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Tomáš Cintavý
Creative Director, Marketup, CZ

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Roman Trzaskalik

How in a triangle of “brand territory“, “relevance for people“ and “interesting point of view“ tools of PR and advetising clash and diffuse into each other

Marketing Director, Plzeňský Prazdroj, CZ

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Joonas Mäkilä

Hard hit HoReCa segment and possible help for it

Marketing Manager, Coca-Cola HBC Czech & Slovakia

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Federico Giorgio Marrano

Is it possible to recreate Orion in such a way that the brand moves into the premium segment in consumers‘ minds and becomes a relevant brand of the present?

Director, Confectionery Division, Nestlé Czechia and Slovakia

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Pavel Turek

Art print from Automobilist is worldly known

Founder, Automobilist, CZ

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Lucia Štefánková

From planting tickets to planting the future

Director, Nadace Tipsport, CZ

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Milan Šemelák
Unicorn Attacks, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Milada-horakova-milada70-3-160x160.jpg
Iniciative Milada 70

Milada Horáková and the anniversary of the unprecedental judicial murder

Civic association, CZ

Our guests

Speakers

The elite of business and communication
in Prague. Who can you look forward to?
https://www.forummedia.cz/wp-content/uploads/2020/09/Petr-Pavel.jpg

Petr

Pavel

Former chief of general staff of the Czech army, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Simon-Cook_.jpg

Simon

Cook

CEO, Cannes Lions, UK

https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Emily-Peet.png

Emily

Peet

Director of Research & Design at Rockland Dutton Research & Consulting, USA


https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Ben-Guerin.png

Ben

Guerin

Founder Topham Guerin, New Zealand

https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Sam-Tatam.jpg

Sam

Tatam

Head of Behavioural Science at Ogilvy Consulting, UK

https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Omar-Mahmoud.png

Omar

Mahmoud

Chief of Market Knowledge, UNICEF, Switzerland

https://www.forummedia.cz/wp-content/uploads/2020/09/Speakeri_Mark-Tungate.jpg

Mark

Tungate

Journalist, Author, Editorial Director of the Epica Awards, France


https://www.forummedia.cz/wp-content/uploads/2020/09/Voigt-Christian.jpg

Christian

Voigt

The International Olympic Committee’s Vice President for Marketing Development, Switzerland

https://www.forummedia.cz/wp-content/uploads/2020/09/Juan-Senor-Speaker-1-e1581303570265.jpg

Juan

Señor

President, INNOVATION Media Consulting, UK

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Sara

Polak

Founder, Startup Disrupt, Anthropologica, Gains4Brains, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/KHO70e7c8_Foto_CEO_Tomas_Vondracek.jpg

Tomáš

Vondráček

CEO, WMC/Grey, CZ


https://www.forummedia.cz/wp-content/uploads/2020/09/Untitled-1.jpg

John

Mescall

President, McCann Worldgroup’s Global Creative Community ,USA

https://www.forummedia.cz/wp-content/uploads/2020/09/TOM3879-683x1024-1.jpg

Michal

Chour

Prezident AmCham, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Rich-Leigh_G.jpg

Rich

Leigh

Founder Radioactive PR, UK

https://www.forummedia.cz/wp-content/uploads/2020/09/Samir-Ljuma_G.jpg

Samir

Ljuma

Film cinematographer, Macedonia


https://www.forummedia.cz/wp-content/uploads/2020/09/Roman-Trzaskalik-scaled.jpg

Roman

Trzaskalik

Marketing Director, Plzeňský Prazdroj, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Tomas-Cintavy_G.jpg

Tomáš

Cintavý

Creative Director, Marketup, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/JOONAS-MAKILA.jpg

Joonas

Mäkilä

Marketing Manager, Coca-Cola HBC Czech & Slovakia

https://www.forummedia.cz/wp-content/uploads/2020/09/Federico-Giorgio-Marrano.jpg

Federico Giorgo

Marrano

Director, Confectionery Division, Nestlé Czechia and Slovakia


https://www.forummedia.cz/wp-content/uploads/2020/09/67236865_2393431317602784_7254339315021381632_o.png

Zomri

Media company, SK

https://www.forummedia.cz/wp-content/uploads/2020/09/NAD_Tereza_portret_2.jpg

Tereza

Šimečková

Chairwoman of the Board Nielsen Admosphere, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Martin-Vymetal-1024x1024-1.png

Martin

Vymětal

New Business Director, Boomerang Communication, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/tereza-bacova.jpg
Tereza

Tereza

Báčová

Director of Business Development & Media Communication, Mediaplus Czech Republic, CZ


https://www.forummedia.cz/wp-content/uploads/2020/09/xCSi_-aRRKzfmS6CCowItQ_Michal-Teplica.jpg

Michal

Teplica

CEO, News and Media Holding a.s, SK

https://www.forummedia.cz/wp-content/uploads/2020/09/Milada-horakova-milada70-3.jpg

Iniciativa

Milada 70

Civic Association, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Jiri-Udatny.jpg

Jiří

Udatný

Data & Analytics Director, GroupM Czech Republic, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Michaela-Rakova-1024x1024-1.png

Michaela

Raková

Head of Strategy&Analytics, Boomerang Communication, CZ


https://www.forummedia.cz/wp-content/uploads/2020/09/semelak.jpg

Milan

Šemelák

Practitioner at CreateValue. / Provocateur at Unicorn Attacks, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/NAD_Hana_portret_2.jpg

Hana

Friedlaender

Senior Research & Insights Manager, Nielsen Admosphere, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Petr-Dvorak-scaled.jpg
Petr Dvořák, generální ředitel ČT, Česká televize, média, Praha, 28. 4. 2017

Petr

Dvořák

General Director, Czech television (CT), CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/Lenka-Cerna.jpg

Lenka

Černá

Vice Chairman Of The Board at Economia, CZ


https://www.forummedia.cz/wp-content/uploads/2020/09/Pavel-Turek.jpg

Pavel

Turek

Founder, Automobilist, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/LUCIA-STEFANKOVA_G.jpg

Lucia

Štefánková

Director, Nadace Tipsport, CZ

https://www.forummedia.cz/wp-content/uploads/2020/09/JOSEPH-ALI_G.jpg

Josef Ali

Tehranian

Renegãdz

https://www.forummedia.cz/wp-content/uploads/2020/09/Antonin-Milata.jpg

Antonín

Milata

Renegãdz


FORUM MEDIA 2020

Tickets

Prices do not include VAT

Free e-MAM
FOR INDIVIDUALS

9500

Standart rate
  • 1x entrance fee
  • conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break
BOOK NOW

Free e-MAM
FOR INDIVIDUALS

10500

Standard rate plus
  • 1x entrance fee
  • conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break + Lunch menu
BOOK NOW

Free e-MAM
FOR INDIVIDUALS

15000

VIP rate
  • 1x entrance fee
  • conference Forum Media
  • PR Summit + Effie Stage
  • VIP Zone + All Inclusive VIP catering
  • Unique opportunity for professional networking
BOOK NOW

Free e-MAM
FOR GROUPS

9500

2 for 1 for subscribers
  • 2x entrance fee
  • conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break
BOOK NOW

Free e-MAM
FOR GROUPS

10500

2 for 1 for subscribers
  • 2x entrance fee
  • conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break + Lunch menu
BOOK NOW

Free e-MAM
FOR GROUPS

28500

Corporate rate
  • 3x entrance fee
  • tailored made packages for 4 or more people
  • conference Forum Media
  • PR Summit + Effie Stage
  • 2x coffee break + Lunch menu
BOOK NOW

Obchodní podmínky  / The listed prices do not include VAT

Organizers:


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Co-organizers:


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Partners:


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Medial partners:

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Do you have a question?

Write us.

Conference venue:

Clarion Congress Hotel Prague, Freyova 33, Prague 9 -Vysočany
PHONE: +420 735 707 420  /  E-MAIL: info@forummedia.cz


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Cubex Centrum Prague


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